63 Cyber Monday social media post ideas with examples that convert

By 8am on Cyber Monday, your customer may already have a pile of sale emails waiting. Your post is not the first message she sees. It arrives after a dozen others, in a feed that is already full of countdown graphics, and she is deciding in seconds whether you are worth another look.

That order of arrival is the whole puzzle of Cyber Monday. The shopper is online, the intent is high and the deals are everywhere, so the posts that win are the ones that fit into a decision she has half made already. These Cyber Monday social media post ideas are built for that moment, with a dated timeline, captions to copy and a plan for the days on either side.

If you want to see how brands like yours are handling the day, search a phrase such as "cyber monday online only" or "cyber monday bundle" in Socialmon and look at which real posts got the most response. Ten minutes of that will show you which angles already feel tired before you commit to one.

Here is how this page differs from our Black Friday social media post ideas. That guide covers the whole Black Friday and Cyber Monday run, from the teaser phase to the sale itself. This one stays on Monday 30 November 2026 and the days around it: the online-only shopper, the 24-hour peak, email and social working together, Cyber Week and the wind-down.

Why Cyber Monday behaves differently from Black Friday

Black Friday is a day of crowds and doorbusters, even for online brands. Cyber Monday is quieter and more deliberate. The shopper is often at a desk or on a phone between tasks, comparing tabs, with a list she built over the weekend.

Three things make the day behave differently, and each one changes what you should post.

The audience is tired of sales and still buying

By Monday, people have seen four days of discount graphics. Many have already bought what they wanted on Friday. The ones who are still shopping are choosing carefully, which means they respond to a clear reason to buy now over a bigger percentage.

For scale, Adobe reported that US consumers spent a total of $14.25 billion online on Cyber Monday 2025, up 7.1% year over year. Adobe also said Cyber Monday remains the biggest online shopping day of all time. That is last year's figure from a US source, so treat it as context for how big the day is, not a forecast for your shop.

The day is online first and mobile heavy

Adobe's same release said 57.5% of online sales on Cyber Monday 2025 came through a mobile device rather than desktop. If that holds in your market, many of your buyers will meet your post on a phone, with one thumb, probably in the middle of something else. Short captions, a big first line and a link that works in two taps matter more than clever design.

Your competitor is the inbox

Cyber Monday is also a day when many brands send their biggest email, so your social post competes with your own newsletter and everyone else's. A post that repeats the email word for word adds nothing. A post that answers the question the email could not, such as "which one should I pick?", earns its place.

Keep those three points in mind through the rest of this page: the audience is selective, the screen is small and the inbox got there first. The next section turns that into a timeline.

The Cyber Monday timeline, from 16 November to 2 December

Cyber Monday is always the Monday after Thanksgiving, which falls on the fourth Thursday of November. In 2026 that gives you Thanksgiving on Thursday 26 November, Black Friday on Friday 27 November, Small Business Saturday on Saturday 28 November, Cyber Monday on Monday 30 November and Giving Tuesday on Tuesday 1 December. To refresh this plan next year, find Thanksgiving and count forward four days to Monday.

Most guides treat the day as a single push. The brands that do well treat it as a run of five phases, and each phase needs different posts.

Phase 1: the lead-up (about 16 to 25 November)

This is where Cyber Monday is won or lost, and it is the phase most small brands skip. You are not announcing a sale yet. You are giving people a reason to remember you, and a reason to check back on Monday.

Post your hero products, show how they get used and tell people when to expect an offer. Ask them to turn on notifications, save the post or send a keyword by direct message to get the link first. If you have a Close Friends list or a broadcast channel, this is the time to invite your best customers into it, so Monday's news reaches them before the public feed.

Phase 2: the Black Friday weekend bridge (26 to 29 November)

Thanksgiving to Sunday is crowded and loud. If you are not running a Black Friday sale, you do not need to compete head on. Use the weekend to prepare people for Monday.

Post a "while everyone else is shouting, here is what we are doing on Monday" message. Show a preview of the bundle, answer the questions you are getting in direct messages and thank the customers who shopped small on Saturday. Our Small Business Saturday post ideas cover that 28 November moment in full, so you do not need to repeat it here.

Phase 3: Cyber Monday itself (Monday 30 November)

This is the 24-hour peak, and the next section breaks it into time blocks. The rule for the day is one offer, one link and one reason to act. Post more often than usual, because Stories and the feed move fast, but make each post do a different job.

State your time zone in every deadline. A shopper in another region reading "ends at midnight" has no idea whose midnight you mean.

Phase 4: the last hours and Cyber Week (Monday night to Wednesday 2 December)

Some retailers stretch the deal into Cyber Week, and shoppers know it. You can use that, but be honest about it. If your offer runs past Monday, say so plainly in your Monday posts. If it ends at midnight, let it end.

The evening slot is for people who meant to buy at lunch and did not. A short reminder with the exact end time, a link and the single best-selling item usually does more than a long recap. Our guide to promoting a sale or limited-time offer has more posts for that final stretch.

Phase 5: the Tuesday handoff (Tuesday 1 December)

Tuesday is Giving Tuesday, a day for generosity and community rather than sales. The audience mood changes overnight, so a "last chance" post on Tuesday morning can feel out of step. Use the day to thank customers, show what you shipped and, if it suits your brand, join in with a cause.

Our Giving Tuesday post ideas cover that day in depth. Between them, the three pages split the run cleanly: the Black Friday page covers the sale build-up, this page covers Monday and Cyber Week, and the Giving Tuesday page covers the pivot to giving.

Cyber Monday hour by hour

There is no single best posting time, and Instagram's own Insights will show you when your followers are active. What follows is a rhythm based on how a working Monday tends to feel, so adjust it to your own audience and time zone.

• Early morning, before work: Post the offer once, clearly, with the link. Your email has probably gone out already, so give the social version a different angle, such as a bundle or a gift guide.
• Mid-morning: Post proof. A customer review, a "most added to cart" product or a quick demo helps the undecided shopper.
• Lunchtime: This is the browsing window for many people. Post a Story with a poll, a quiz or a "pick one" sticker, and a short Reel showing the product in use.
• Afternoon: Answer the questions that have come in. Shipping, sizing, returns and compatibility are the usual ones.
• Early evening: Post a reminder for people who are home and finally ready to buy. Mention the end time.
• Final hours: One clear, honest last call. Then stop posting about the sale.

This rhythm is a starting point, not a rule. If your analytics show your audience is most active at 9pm, move the weight of your posts there.

63 Cyber Monday social media post ideas at a glance

Here is the full list, grouped by the job each post does. Skim it, pick the groups that fit your offer, then read the guide below for captions and the mistakes to avoid. These ideas work as a Cyber Monday Instagram post, a Story, a Reel or a plain feed image, so adapt the format to your own account.

Get on the shortlist before the inbox fills

• A "save this post, it is your Monday shortlist" teaser with three hero products
• A "turn on notifications, we go live at 9am" reminder with the exact time zone
• A "reply with a keyword and we will send the link first" early-list post
• A short Reel of the packing table, with "Monday" on screen and no price
• A poll Story: "Which of these should be in the bundle?"
• A Close Friends or broadcast channel invite: "Monday's offer lands here first"
• A pinned post saying when the offer starts, so latecomers find it

Keep the weekend buyers warm

• A "we are skipping the Friday noise, see you Monday" calm-voice post
• A bundle preview with the contents shown and the price hidden
• A "your questions about Monday, answered" carousel built from real direct messages
• A thank-you to Small Business Saturday shoppers, with a Monday hint
• A "here is how to get ready: log in, save your address" checklist
• A Story countdown sticker set to Monday morning
• A "what we learned from Friday" honest note on stock and shipping

Open the day with one clear offer

• A single-offer announcement: one product or bundle, one price, one link
• A "start here" carousel that sorts the offer by who it is for
• A Reel showing the bundle being unboxed, with the deal on screen in the first second
• A link sticker Story with "tap to shop" and nothing else on screen
• A pinned Cyber Monday post that stays at the top of your grid all day
• A "what is included" list post with the saving shown as a simple sum
• A good-morning post that names the end time and time zone

Win the lunchtime scroll

• A "pick one" Story using a poll or quiz sticker between two products
• A fast Reel of the product solving a problem in under ten seconds
• A "most added to cart so far today" post using a real number from your store
• A customer review screenshot with the product tagged
• A "gift this, not that" comparison for shoppers buying for others
• A "60-second answer" Reel to the most common pre-purchase question
• A behind-the-scenes Story of the team packing orders

Make email and social work as one message

• A "check your inbox" Story that shows the email subject line and the extra perk
• A social-only code or bonus, mentioned once in the caption
• A Story that shows the email's best section and links to the full offer
• A post that answers the question the email left open, such as sizing or setup
• A "not on our list yet? Join before midnight" sign-up post
• A "you got the email, here is how to choose" carousel
• A follow-up Story to people who clicked but did not buy, shown as a general reminder

Sell what cannot be shipped

• A "software deal ends tonight" post with the plan, term and saving in the first line
• A course or membership offer with a clear "what you get on day one" list
• A service-slot post: "Three booking slots left at the Cyber Monday rate"
• A gift voucher post for local or in-person businesses
• A "lock in this price for next year" renewal offer for subscriptions
• A short screen recording that shows the product in use in ten seconds
• A "who this is for, and who it is not for" honest post

Use the last hours without crying wolf

• A "final hours" post with the exact end time and time zone
• A Story countdown sticker for the closing evening
• A "top three picks if you only have two minutes" post
• A "shipping cut-off for delivery by the holidays" reminder, only if you can promise it
• A "this is genuinely the last call" note that does not repeat later
• A "stock update: what is low, what is gone" post that is true
• A "we are done posting about the sale after this" friendly sign-off

Carry Cyber Monday into Cyber Week and Tuesday

• A "Cyber Week picks continue" post, only if the offer truly continues
• A thank-you Story showing orders being packed
• A "what we shipped today" Reel
• A Giving Tuesday handoff post: "Today we pause the sales and give back"
• A "meet the people behind the orders" team feature
• A customer-photo post from early shoppers
• A "gift ideas for the holiday weeks ahead" guide that is not a sale

Clear leftovers and wind down well

• A "last few of these, then they are gone" honest stock post
• A "bundle the leftovers" curated set
• A "second-chance basket" for products that did not sell
• An email-plus-social note for the people who missed the day
• A "what is coming next" teaser for December
• A "the sale has ended, thank you" closing post
• A review request to people who bought on Monday, a week later

The 63 Cyber Monday social media post ideas, explained

The ideas above are short on purpose. This section gives the reasoning, a caption you can adapt and the mistake that catches most brands in each group. Treat the captions as starting points to put in your own voice, since a post that sounds like everyone else's is exactly what gets scrolled past.

Get on the shortlist before the inbox fills

Shoppers do not decide on Monday morning. They build a shortlist over the week before, and the brands on that list get the click. Your goal in the lead-up is to be one of the three tabs she opens on Monday, not to make a sale in November.

A good shortlist post gives the viewer something to do. Saving a post, turning on notifications or replying with a keyword are all small actions that put you back in front of her later. Instagram reportedly weighs saves and shares, so check what your own Insights show before you lean on that.

> Caption: Monday shortlist, part one. Save this post and you will have the link in one tap. We go live at 9am Eastern on 30 November, and anyone who replies "LIST" gets it first.

The common mistake is a tease with no detail, such as "something big is coming". Name the date, show one real product and give a single action. A vague tease gets a scroll, and a specific one gets a save.

Keep the weekend buyers warm

The weekend is a trap for smaller brands. Friday and Saturday are loud, and a quiet feed feels like you forgot Black Friday. Posting the same discount graphic as everyone else is worse, because it buries you.

The calmer move is a clear promise about Monday. A "we are keeping it simple, one offer on Monday" post sets you apart from the noise. People who are tired of sales tend to reward the brand that sounds like a person.

> Caption: Everyone is shouting this weekend. We are doing one thing on Monday: a single bundle, a fair price and no countdown games. Here is what is in it.

Timing note: show the bundle contents on Sunday evening, when people are planning the week. The mistake to avoid is leaking the price early, since that invites comparison shopping before you have told your story.

Open the day with one clear offer

Monday morning is for one message. A shopper who opens your post and sees three offers has to choose, and many will choose nothing. One product or bundle, one price and one link is the cleanest version of a Cyber Monday Instagram post.

Put the saving in plain numbers. "Was 80, now 60" is clear if 80 was a real price you charged recently. If you are not sure it passes that test, show the contents and the price instead of a markdown.

> Caption: Today only: the Starter Set, 60 instead of 75. Includes the cleanser, the serum and the travel pouch. Offer ends at 11:59pm Pacific tonight. Link in bio.

Psychology: people trust a post that makes the maths easy. The mistake is hiding the end time or the time zone in a tiny font, which creates the doubt you wanted to remove.

Win the lunchtime scroll

For many working shoppers, lunch is the one stretch of free attention. Stories do well here because a tap on a poll takes a second. A "pick one" sticker between two products helps an undecided viewer choose, and it tells you which item to push in the evening.

A cyber monday instagram story works best when it asks for one tap and gives one thing back. A poll, a quiz or a slider is enough. If you use the link sticker, put it on the final frame, after the viewer has seen what they are tapping through to.

> Story text: Two bundles, one lunch break. Tap your pick and we will send you the one that wins more votes at 3pm.

The mistake is stacking stickers on a single frame. Three interactive elements on one Story leave the viewer unsure what to do, so they do none of them.

Make email and social work as one message

Your email and your social posts are talking to the same person, usually in the same hour. If they say identical things, you waste the second touch. If they say different, helpful things, the second touch feels like a conversation.

A useful split is to let email carry the offer and let social carry the help. Email states the deal. Social answers the question people have after reading it, such as sizing, setup, delivery or which option suits them. Our guide to getting more sales and customers covers that kind of decision-helping content in more depth.

> Caption: Got the email? Here is the 30-second version: pick the Small if you live alone, the Large if you cook for family. Sizing guide in the second slide.

The mistake is promising something in the email that the post does not match, such as a different price or end time. Check both messages against each other before you schedule either.

Sell what cannot be shipped

Digital, service and B2B businesses often feel left out of Cyber Monday, but the day suits them well. There is no shipping cut-off to worry about, and the offer can be live until the last minute. The challenge is showing the value fast, since a software plan or a coaching package is harder to picture than a jumper.

Lead with what the buyer gets on day one. A short screen recording, a before-and-after or a list of what is included gives a visual for something that has none. For subscriptions, a "lock in this price" offer can work, as long as you state the term and renewal price clearly.

> Caption: The annual plan is 30 percent off until midnight UK time. You get every template, the monthly updates and a support seat. Here is a 20-second tour of what you are buying.

The mistake is vague value, such as "unlock your potential". Say what the buyer can do within ten minutes of paying.

Use the last hours without crying wolf

The final hours of Cyber Monday are where trust is made or lost. A real deadline moves people. A fake one teaches your audience to ignore every deadline you post next year.

State the exact end time and the time zone, and then keep to it. If you extend, say so once and call it a one-time extension. A single honest last call beats five "final final" posts.

> Caption: Last call. The offer closes at 11:59pm Central tonight and will not be extended. If you were waiting for a sign, this is it.

Timing note: post the last call about three hours before the end, then a short reminder in the final hour. The mistake is a countdown that resets, which shoppers spot quickly and share with friends.

Carry Cyber Monday into Cyber Week and Tuesday

Cyber Week Instagram content is the part nobody plans. If your offer genuinely runs past Monday, say so clearly and avoid the language of "last chance". If it ends Monday, use Tuesday and Wednesday to show gratitude and keep the relationship warm.

A thank-you Story with orders being packed is a small post that gets a surprising number of replies. People like seeing that their order is real. It also sets expectations for delivery without making promises you cannot keep.

> Caption: Thank you for Monday. We packed 40 orders this morning and every one gets a handwritten note. Tracking emails go out as they leave us.

For Tuesday, step back from selling. Our Giving Tuesday ideas are the right place to look for posts that fit that mood. The mistake is a "last chance" post on Giving Tuesday morning, which often reads as tone deaf.

Clear leftovers and wind down well

Not everything sells. The wind-down is a chance to move leftover stock without discounting your whole range again. A curated "second-chance" set or a bundle of slow movers is easier to sell than a new markdown.

Be honest about stock. "Only a few left" should mean a few are left. Post the real number, or say "while we have them" if you do not want to count in public.

> Caption: The sale is over, but a few of the bundles are still here. Same contents, regular price, free gift note while they last.

Then close the loop. A review request a week after Monday, sent to people who actually bought, builds the social proof you will want next year. The mistake is dragging the sale out with endless extensions, which makes next year's deadline less believable.

Cyber Monday captions, Stories and Cyber Week on Instagram

Captions and Stories are where most Cyber Monday posts are won or lost, so this section collects what to write and how to set each one up. Check what your own account offers, since Instagram features can differ by account and change over time.

Cyber Monday captions that sound like a person

Good Cyber Monday captions do three things in the first two lines: say what it is, say the price or saving and say when it ends. Everything after that is optional. Many viewers see only the first line before tapping "more", so front-load the useful part.

Here are five formats to adapt.

> One offer today: [product] at [price], ends [time and time zone]. Link in bio.

> If you only buy one thing from us this week, make it this. Here is why.

> Nobody needs another discount graphic. Here is the actual question: which one is right for you? Slide 2 answers it.

> We said we would keep it simple. One bundle, one price, midnight tonight.

> You asked in the comments. Yes, it works on [product]. Yes, it ships by [date]. Here is the link.

Keep one call to action per caption. Our guide to Instagram captions with examples has more voices and moods if yours needs a different tone.

Setting up a Cyber Monday Instagram Story

A Story sequence of three to five frames usually works better than one long frame. Frame one states the offer, frame two shows the product and frame three answers one objection. The last frame carries the link sticker and the end time.

Use a countdown sticker if your account has it, so viewers can set a reminder. Add the offer to a Highlight called "Cyber Monday" so people who miss the live Stories can still find it for the rest of the week. Pin your main Cyber Monday post to the top of your grid so a new visitor sees it first.

For more Story formats that earn replies, see our Instagram Story ideas.

Planning Cyber Week on Instagram

Cyber Week Instagram content is easier if you decide your end date before you start. Pick one of three plans and stick to it.

• Monday only: The offer ends at midnight Monday. Tuesday is thank-you content.
• Extended to Wednesday: The offer runs through 2 December and you say so from the start. Each day gets a different hero product.
• Rolling highlights: Monday has the main offer, and Tuesday and Wednesday feature smaller deals or leftover stock, clearly labelled.

Whichever you choose, tell your audience on Monday morning, not at 11pm. Surprise extensions feel like pressure, and planned ones feel like a service.

Make your Cyber Monday social media posts fit your business

The same list works very differently for a shop that ships boxes and a coach who sells ten places. Pick your type below, choose two groups from the list and read the niche guide for more.

Retail and ecommerce

You have the most to gain from the single-offer and lunchtime groups. A shopper can click through and pay in a minute, so keep every post one tap from checkout. Our ecommerce social media post ideas go deeper on product posts that sell.

Fashion, home and gift brands can borrow from the guides for boutiques, candle makers and skincare brands. Gift shoppers need the most help choosing, so lean on bundles and "for whom" guides.

Food and drink

Cyber Monday is not a food day, but food brands can still join in with gift cards, subscription boxes and online shops. A restaurant can sell a voucher for the new year. A coffee brand can sell a bundle with a mug and a bag of beans.

For cafes and restaurants that sell vouchers, the coffee shop and restaurant guides have posts for turning the day into bookings. Voucher expiry rules differ by place, so check yours before you write the terms.

Service businesses and local shops

Nobody can ship a haircut. Your Cyber Monday offer is a voucher, a prepaid block of sessions or a limited number of slots at a set price. State the booking window clearly, since a voucher with no end date raises more questions than it answers.

Local businesses can stay close to home with posts that tell people where to redeem. Our local business post ideas help with that. If you are small and short of time, the small business post ideas that sell keep the plan lean.

B2B, SaaS and digital products

Software buyers are comparing plans, and many work through a team approval. A Cyber Monday offer that has to wait for a budget sign-off needs a longer window or a clear "start now, pay later" explanation, if you offer one.

Show the product working, state the plan and the term in plain words and say what the saving covers. Our SaaS post ideas and B2B content ideas have formats that build trust, which matters more here than urgency.

Coaches, course creators and freelancers

You are selling a result, so the post has to explain it quickly. A course creator can use a short clip of the first lesson. A coach can show the structure of a programme and the number of places. A freelancer can offer a fixed-price package for the new year.

Browse the guides for online course creators, online coaches and freelancers. Be honest about limits, such as how many places are left, because a false scarcity claim is easy to spot.

Creators and influencers

If you earn from partnerships, Cyber Monday is the day brands ask for posts. Keep any paid or gifted content clearly labelled using the disclosure tools your platform gives you, and check the rules for your market.

For your own shop or digital products, the same lunchtime and last-hours posts apply. Our post ideas for influencers cover how to keep a feed varied around a sale.

What drives reach, engagement and conversion on Cyber Monday

Each type of post does a different job on Cyber Monday. The mistake is expecting one post to do all three.

Reach: what gets you in front of new people

In the lead-up, Reels and shareable posts do the work. A short, useful or funny Reel can reach people who have never heard of you, and that is far easier to do before the day itself. On Monday, the feed is crowded, so reach is harder to win.

Collabs with another account can widen your audience, if you have a partner who suits your brand. Our Reel ideas for small business have formats that suit a pre-sale warm-up.

Engagement: what gets saves, replies and shares

Saves come from posts people want to use later, such as a shortlist, a gift guide or a sizing chart. Replies come from Stories with a question or a poll. Shares come from posts that help a friend decide.

On Cyber Monday, judge engagement by replies and saves, not likes. A shopper who saves your post at 10am may come back at 8pm to buy. Check Instagram Insights for your own pattern.

Conversion: what gets the sale

Conversion comes from clarity at the moment of intent. The single-offer post, the FAQ carousel and the honest last call do this job. Track clicks on your link sticker or link in bio, and the orders in your shop, rather than counting post views.

If you can, use a different link or code for social than for email. Then you can see which channel actually closed the sale, instead of guessing.

What not to post on Cyber Monday

Cyber Monday attracts more scrutiny than a normal day, from shoppers and from regulators. Avoid these traps.

Discounts that are not honest

A "was" price should be a price you actually charged. Rules on reference prices differ by country, so check the ones that apply to you. If in doubt, show the contents and the current price, and skip the markdown.

Countdown timers that reset

A countdown that restarts is a fake deadline. Shoppers notice, and it hurts trust for the next sale. Use a real end time, or no timer at all.

Delivery promises you cannot keep

"Order now for Christmas delivery" is a promise. If your carrier is slow or your stock is late, it becomes a refund request. State your cut-off date only if you are sure of it, or point to a gift voucher that arrives instantly.

Posts that leave people out

Not everyone wants to spend, and some are struggling. Avoid shaming language such as "only losers miss this". Offer a payment option or a smaller entry product if you can, and use captions and alt text so more people can read your posts.

Health, alcohol and age-restricted claims

If you sell supplements, skincare with active claims, alcohol or anything age-restricted, the rules do not pause for a sale. Do not make health claims you cannot support, and follow the age and advertising rules on each platform and in your country. Our holiday hours post ideas are a safer fit if your main need is telling people when you are open.

Engagement bait and fake proof

"Comment SALE to win" posts, bought followers and made-up reviews can backfire. Real reviews, real photos and clearly labelled partnerships build trust that lasts past Tuesday.

Cyber Monday social media post ideas, posts and examples to learn from

You now have 63 ideas, a five-phase timeline and a set of captions you can edit. What remains is seeing how other brands have turned these ideas into real posts, because a list is only a starting point.

Search for phrases such as "cyber monday", "cyber week" or "last chance" in Socialmon and filter by your industry. You will see cyber monday social media posts from real accounts, and you can study the opening line, the first frame and the call to action of the ones that pulled the most response. Then adapt the structure to your own offer.

It is the quickest way to turn this page into a shortlist of proven formats for your account. A few minutes of looking will show you which posts feel fresh and which look like everyone else's.

Cyber Monday social media posts: your questions answered

When should I start posting for Cyber Monday?

Start around 16 November with soft posts that build a shortlist: a teaser, a notification reminder and a preview of the offer. Do not reveal the price until close to the day. Move to the single-offer post on Monday morning.

What should I post on Cyber Monday itself?

One clear offer in the morning, proof at mid-morning, a Story with a poll at lunchtime, answers to common questions in the afternoon and a reminder in the evening. Finish with one honest last call. Our content calendar guide helps you schedule it.

How is Cyber Monday different from Black Friday?

Cyber Monday is online-first and, according to Adobe's 2025 figures, heavily mobile. The shopper has often done research over the weekend, so clarity and a simple choice beat a bigger discount. Black Friday covers a longer build-up and in-store energy, which our Black Friday guide covers.

Do I need a sale to post on Cyber Monday?

No. You can post about a bundle, a gift guide, a gift voucher or a no-sale approach, such as "we are not discounting, here is why". An honest, clear message can stand out in a feed full of percentages.

How do I reach customers who did not buy on Cyber Monday?

Send a short follow-up by email or Story, and post a Cyber Week reminder only if the offer is still live. For the longer game, our guide to re-engaging inactive followers and customers has ideas.

What is the best Cyber Monday Instagram Story format?

A three to five frame sequence works well: offer, product, objection and link. Use one interactive sticker per frame and put the link sticker on the last frame. Check your own Insights to see where viewers drop off.

Can I run the same posts for Giving Tuesday?

Not as sales posts. Giving Tuesday on 1 December has a different mood, so switch to thanks and community. See our Giving Tuesday guide for posts that fit.

Start with one post

Pick one offer, one end time and the three groups from this list that suit your business. Write the Monday morning post first, schedule the lead-up posts around it and let Socialmon show you what is working in your niche before you hit publish.

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