86 real estate agent bio for Instagram ideas to copy and paste

A buyer is watching a listing reel at eleven at night. The kitchen looks right and the price is close, so they tap the agent's name to see who is behind it. The bio reads "Dream big, home is where the heart is, DM for inquiries". They close the app and go back to the property portal.

Nothing in that bio is wrong. It simply cannot answer the three things a stranger wants to know: do you work in my area, can you help with what I need, and how do I reach you. A real estate agent bio for Instagram has 150 characters to answer all three before the visitor leaves.

If you want to see how agents in your own market word theirs, search "real estate agent" or "realtor" in Socialmon, open the accounts behind the posts with the most saves and read their bios side by side.

The 86 bios below are grouped by what the agent is trying to do, from a first month with a new licence to running a team. Whether you list homes, help buyers, manage rentals, lease offices or flip houses, there is a group for you. Every bio is 150 characters or fewer, so each one fits the field.

How to paste them: each " | " marks a line break. Press return wherever you see a pipe, or keep the pipes, which read cleanly on one line too. Swap [City], [Area], [Brokerage], [Name], [Day], [Month], [X] and [Link] for your own details. Keep a claim, number or licence detail only if it is true for you today and your brokerage allows it.

What a real estate agent bio for Instagram has to do in 150 characters

People reach an agent profile from one thing: a listing video, a tip about mortgage timing, a friend's recommendation. They want to confirm you are real, local and relevant to their move. Four jobs cover that, and they work best in roughly this order.

• Your focus: the work you want more of, in the words a client would type. "Listing agent", "buyer's agent", "rentals" or "commercial leasing" tells a visitor within two seconds whether you suit their situation.
• Where you work: property is local, and few people want an agent from the other side of the region. Name the city, the area or your brokerage's market, because people search for "real estate agent [City]".
• Proof: a short, true detail that makes you believable, such as your brokerage, your licence status, a team you lead or a specific service you run every week.
• How to reach you: a link, a direct message or a phone call. Visitors check this line first, and it goes out of date faster than the rest.

You will rarely fit all four in one go. If you must drop one, keep the focus and the contact route, because your location can live in the name field.

One bio, broken down line by line

Here is a bio for a listing agent: "Listing agent in [Area] | Pricing, prep and photos | [Brokerage] | Book a call in the link".

• Line one, "Listing agent in [Area]": the role and the place, in words a seller would search.
• Line two, "Pricing, prep and photos": the work you actually do before a sign goes up, which tells a seller what working with you looks like.
• Line three, "[Brokerage]": the company you hold your licence with, which many brokerages expect to see.
• Line four, "Book a call in the link": one small, specific action.

Compare that with "Passionate about helping people find their dream home". It is warm, but it fits almost any account. It names no area, no side of the deal and no way in.

Say only what you can back up, and check your rules

Real estate is regulated almost everywhere, and the rules differ by country, state, province and sometimes city. Licensing, how you must identify your brokerage, how you may advertise and what you may say about people and places all vary. Check your licence rules and your brokerage's policy before you put anything in a bio beyond a plain description of your work.

Many brokerages have a brand policy that sets what agents may write in a bio, and some expect a brokerage name, a licence number or a disclosure to appear. Ask your managing broker or compliance contact before you publish, and keep a note of what they say. Treat every bio below as a draft to check, not as approved wording.

Fair housing and equal opportunity rules also matter. In many places there are rules about how homes and services are advertised, and the safe habit is to describe the home and your service, not the kind of person who should live there. Avoid phrases that point to a preferred buyer or tenant, and avoid describing a neighbourhood by who lives there. Your regulator or brokerage can tell you what applies where you work.

Skip "number one", "top agent", "best in town" and "guaranteed". Skip sales totals, awards and rankings unless you can prove them, the source allows you to quote them and you state the year. Where a bio below shows [X], it is a placeholder for a number you must be able to verify.

Agent, realtor, estate agent or broker: words that change by country

The job title you write changes how people find you, and in some places it also changes what you are allowed to say. Searchers in different countries use different words for the same role, so pick the one your own clients use.

• United States: "real estate agent" is the plain description. "Realtor" is usually tied to membership of a trade association, so use it only if it applies to you and follow that association's style rules. "Broker" can mean a higher licence level, so use it only if you hold it.
• United Kingdom: "estate agent" covers selling, and "letting agent" or "lettings" covers rentals. "Agent" on its own works well in a short bio.
• India: "real estate agent", "property consultant" and "property dealer" are all in common use. Many states have an agent registration process, so check whether your state authority expects a registration number to be shown in advertising.
• Australia and New Zealand: "real estate agent" and "sales agent" are common, and rentals sit with "property manager".

Search habits differ too. A realtor Instagram bio is the phrase many US searchers type, while readers elsewhere type "real estate agent bio" or "property consultant bio". Put the word your clients use in your name field, and keep your regulated title in the bio only when it is true and current.

Step by step: write your own real estate agent bio for Instagram

Start with this fill-in-the-blank pattern, then trim until it fits 150 characters.

[Role] in [area] | [what you do for clients] | [brokerage] | [contact route]

Work through it in five short passes.

• Pick one client. A seller preparing to list in spring, a buyer who needs to see the process explained, a landlord with three flats or a business looking for a unit. Choose the one you most want more of.
• Name the role. Listing agent, buyer's agent, property manager, commercial broker. Two or three words, not eight.
• Add a place. A city, an area or the market your brokerage covers. If you serve two cities, name the bigger one.
• Add one useful detail. A weekly open house, a first-time buyer guide, a video tour service or a team you lead. Pick what is true and easy to prove.
• End with one action. A booking link, a message or a call. Never three at once.

Then cut anything that does not help a stranger decide to contact you. Your story, your training history and your market notes can move to highlights.

Three before and after rewrites

Before: "Realtor | Dreamer | Coffee addict | Dog mom | Let's find your forever home"

After: "Real estate agent in [City] | Buyers and sellers in [Area] | [Brokerage] | Message to start". The first version could belong to anyone, anywhere. The rewrite names the role, the place and the next step.

Before: "#1 agent in town | Over $100M sold | Guaranteed results | Call now"

After: "Listing agent at [Brokerage], [Area] | Pricing and prep plans | Book a call in the link". The first makes claims nobody can check and may break advertising rules. The rewrite says what you do and keeps the proof for a page where you can show it.

Before: "Buyers | Sellers | Rentals | Commercial | Investors | Relocation | Luxury | Land | Open 24/7"

After: "Buyer's agent in [Area] | Tours, offers and paperwork explained | [Brokerage] | Link below". Nine services read like a directory with no focus, and "open 24/7" is a promise nobody keeps. One lead role and one clear contact route give the visitor a reason to stay.

Just starting out: real estate instagram bio ideas for new agents

These suit a profile in its first months, when your licence is fresh and your audience is small. Being new is not a weakness on Instagram if the bio is honest about it and still says what you do. Say you are new, name your brokerage and who supervises you where that applies, and claim only what your licence and your brokerage allow you to claim.

• New agent in [City] | Licensed in [State or region] | Learning the market in public | DM me
• Newly licensed with [Brokerage] | Buyers and sellers in [Area] | Ask me anything
• Agent at [Brokerage], [City] | Open house every [Day] | Come and say hello
• Got my licence in [Month] 🔑 | [Brokerage], [Area] | Questions welcome in the DMs
• First year in real estate | Helping buyers and sellers in [Area] | Working under [Broker] at [Brokerage]
• Real estate agent in training | [Brokerage], [City] | Sharing what I learn each week
• New to real estate, not new to [City] | Agent at [Brokerage] | Message me
• Starting out in [Area] | Buyer's agent at [Brokerage] | I answer every message
• Career changer, now a real estate agent | [Brokerage] | [City] | Link for a chat
• Learning the [Area] market one showing at a time | Agent at [Brokerage] | Link below

New agents do best on a fixed rhythm, such as one short "what I learned this week" post each Friday. Let the bio promise it, then keep it up for a month. Use words like "licensed" only once you hold the licence, and check whether your jurisdiction expects a supervising broker or brokerage to be named.

Short and simple: realtor instagram bio options in one or two lines

Pick from this group if your listings already do the talking, or if you like a clean profile. These are the quickest ways to cover the basics, and each takes about ten seconds to edit. A short bio also costs you nothing when your focus changes, because there is less to fix. Where a bio says "Realtor", use it only if that title applies to you.

• Real estate agent | [City]
• Agent at [Brokerage] | [Area] | Message to chat
• [Name] | Real estate | [City]
• Realtor in [City] | Homes, buyers, sellers | Link below
• Buy, sell or rent in [Area] | Agent at [Brokerage]
• Real estate in [City] 📍 | Book a call below
• Your agent in [Area] | [Brokerage] | Message me
• Homes in [Area] | Agent: [Name] | [Brokerage]
• Property advice in [City] | [Name], [Brokerage] | Link to book
• Agent | [City] | Listings in the link

Short bios work best when the name field carries the keywords. If your name field already says "Maya Cole | Real Estate Agent [City]", the bio can be a single line and a link. Use pinned posts to show your best listing so the bio does not have to.

Listing agents and first listings: instagram bio for real estate sellers

Sellers are choosing someone to price, prepare and market the biggest asset they own, so a listing bio should show a process rather than a slogan. Name the steps you handle and invite a conversation. If you have only a few listings, say they are live and link to them, because current listings are the most convincing proof there is.

• Listing agent in [Area] | Pricing talks, prep plans and photos | Book a call in the link
• Selling in [Area]? Start with a pricing chat | Agent at [Brokerage] | Link below
• I list homes in [Area] | Prep, price, photograph, market | [Brokerage] | Link to talk
• Seller's agent at [Brokerage] | Pricing and prep for [Area] homes | Book a call below
• My first listings are live | Agent at [Brokerage], [City] | See them in the link
• Listing homes in [Area] 🏡 | Plan first, photos second | Ask about my process
• Pricing, prep and a marketing plan before the sign goes up | [Name], [City]
• Selling in [Month]? Start the plan now | [Brokerage], [Area] | Link to book
• Listings and sold homes in the link | Agent at [Brokerage] | [Area]
• Seller consults in [City] | Bring your questions, get a plan | Book in the link
• Just listed, open this weekend | Agent at [Brokerage] | [Area] | Details in the link

Say "sold" only about homes you actually sold, with permission from the seller to show them, and check how your brokerage wants sales shown. Never claim a price result as typical. Each home sells under its own conditions, and a sold post tells the story of one sale, not a promise.

Buyer's agents and relocation: real estate instagram bio examples for people moving in

Buyers arrive with questions rather than a plan, and many are nervous about the process. A buyer's bio works when it makes the steps feel manageable and shows how to start. Relocation buyers are a special case: they often cannot visit, so video tours and a local walk-through are the selling point.

• Buyer's agent in [Area] | Tours, offers and paperwork explained | Book a call below
• First-time buyer guide in the link | Agent at [Brokerage] | [City]
• Helping you buy in [Area] | Plain-English steps, no pressure | Message to start
• Moving to [City]? I cover the area, the process and the tours | [Brokerage] | Link
• Relocating to [City] 🧭 | Video tours and a local guide | Agent at [Brokerage]
• Buyer's agent at [Brokerage] | Budgets, tours, offers | [Area] | DM "START"
• Start here if you are buying | Steps, costs and timelines in highlights | [Name], [City]
• Buying from out of town | Virtual tours and a local walk-through | [Brokerage] | Link
• Home search help in [Area] | Tell me your budget and must-haves | Agent at [Brokerage]
• Buyer consults on [Days] | [Brokerage], [Area] | Book your slot in the link 📅
• Making sense of buying in [Area] | Agent at [Brokerage] | Buyer guide below

Keep a "Buying" highlight with the steps from first call to keys, and update it when a rule or form changes. Describe homes by what they are, such as bedrooms, layout and price range, and stay away from describing who would suit them. When you explain costs or finance, point to the lender or adviser rather than quoting figures that change.

Luxury and high-end: bio ideas for agents who sell premium property

Luxury clients expect discretion, polish and a clear route to a real person. A premium bio is usually quieter than a mass-market one, with fewer words and no hype. Avoid empty words like "elite" or "exclusive" unless you can show what they mean in practice.

• Luxury homes in [Area] | Private viewings by appointment | [Brokerage] | Enquire below
• Representing high-value homes in [Area] | [Name] at [Brokerage] | Enquiries by DM
• Architect-designed and period homes | [Area] | Agent at [Brokerage] | Enquire in the link
• Waterfront and coastal homes in [Area] 🌊 | [Name], [Brokerage] | Enquire in the link
• Discreet sales and private viewings | [Name], [Brokerage] | [City] | Enquire by message
• Marketing homes properly: film, photos, floor plans | [Brokerage], [Area] | Link
• High-end property in [City] | Appointment-only viewings | [Name] | Enquire in the link
• Second homes and holiday properties in [Area] | Agent at [Brokerage] | Link to enquire
• Luxury listings, one at a time | Agent at [Brokerage] | [Area] | See current homes below

Premium buyers notice small details, so check every spelling, address and image credit. Never post a property's exact address or showing times without the owner's clear permission, and ask before you show a seller's identity or interiors. If you work across borders, check the rules for foreign buyers, tax and money transfers in each place, and leave those details out of the bio.

Rentals and property management: bio ideas for lettings and rental agents

Rental accounts speak to two audiences at once: people who want a place to live and owners who want someone to look after theirs. Split the bio by audience so each visitor sees their own route, and keep tenant requests away from your direct messages if your company has a proper system for them. Use "lettings" or "rental agent" according to the words in your country.

• Rental agent in [City] | Viewings booked in the link | [Agency]
• Lettings in [Area] | Landlords and tenants | Book a viewing or valuation below
• Property manager in [City] | Maintenance requests and rent questions: link below
• Managing [X] rental homes in [Area] | Landlord enquiries welcome | [Company]
• Looking to rent in [Area]? Current listings in the link | Agent at [Company]
• Landlord services in [City] | Tenant screening, rent collection, upkeep | Enquire below
• New rental listings every [Day] | [Company], [Area] | Apply through the link 🔑
• Tenants: report repairs through the link | Landlords: book a call | [Company]
• Property management for owners in [Area] | Fee guide in the link | Enquire below

Rental and property management rules differ widely, covering licensing, deposits, tenant screening and which services you may offer. Check your local rules before you list any service in a bio, and describe screening or fees only as your company's real policy. If you manage buildings, link a page for tenants and another for owners, so each visitor lands in the right place.

Commercial real estate: bio ideas for brokers who lease and sell space

Commercial clients are businesses, so they look for a clear property type, a clear market and a person who understands leases. They read bios quickly and click through to a website more often than they message. A commercial bio should name the property type, the side you represent and where to go for current listings.

• Commercial real estate in [City] | Office, retail, industrial | Broker at [Firm] | Link
• Retail and office space in [Area] | Tenant and landlord representation | [Name]
• Helping businesses find space in [City] | Leasing and sales | [Firm] | Book a call
• Commercial broker | Leasing, sales, site selection in [Region] | Contact in the link
• Industrial and warehouse space in [Area] | Agent at [Firm] | Enquire below
• Space for restaurants, clinics and studios | Commercial leasing in [City] | Link
• Landlord rep | Tenant rep | Investment sales | [Firm], [City] | Enquire below
• Commercial listings in [Area] 🏢 | Updated in the link | [Name] at [Firm]
• Explaining leases in plain English | Commercial agent in [City] | Ask me in the DMs

Only claim a side or a service you handle, since tenant representation and landlord representation can create different duties. Public deal announcements may need the client's consent, so ask before naming a company or a rent figure. A short lease-explainer post often does more for a commercial profile than a polished building photo.

Investors and flippers: bio ideas for agents and owners who buy, renovate and sell

Investor-focused accounts show projects over time, which makes them a good fit for Instagram. The risk is overpromising. Anything that sounds like a promised return, a guaranteed profit or financial advice can cause trouble with regulators and with followers, so keep the language about process and not outcomes.

• Investor-friendly agent in [Area] | Rentals, flips, multi-unit | Link to talk
• Buying, renovating and selling in [City] | Follow the projects | Updates in highlights
• Flipping homes in [Area] | Before, during and after | Project notes in highlights
• Project breakdowns, costs and lessons | Investor and agent in [City]
• Rental property search with an agent who invests too | [City] | Book a call
• Renovation projects in [Area] | Budget, timeline, result | Agent at [Brokerage]
• Small multi-unit deals in [Area] | Agent at [Brokerage] | Not financial advice | Link
• Behind every project: scope, cost, schedule | Investor and agent in [City]

If you are both an investor and a licensed agent, many places expect you to say so when you deal with clients, so check the disclosure rules for your area. Show real costs and timelines, including projects that went over budget, and leave out return figures that a follower could take as a forecast. A line such as "Not financial advice" does not replace the rules, but it signals that you know the difference.

Team leaders, brokers and personal brands: bio ideas for people who run the business

A team or brokerage account speaks for several people and still has to be easy to contact. Visitors want to see who is on the team, which agent suits their move and how to reach the right person. Personal-brand accounts do a different job: they teach, so the bio names the topic and the schedule.

• Team lead at [Brokerage] | [N] agents serving [Area] | Meet the team in highlights
• [Team name] | Real estate team in [City] | Find your agent in the link
• Broker-owner at [Firm] | Lic. [No.] | Buyers, sellers and landlords in [Area] | Link
• Building a team in [City] | Now hiring agents | DM or apply in the link
• Real estate coach for new agents | Weekly lessons | Join the list below
• Showing you how the market works in [Area] | Weekly video notes | [Name], [Brokerage]
• Local market notes every [Day] | [Name], [Brokerage] | Follow for [Area] updates
• Real estate, explained | Short videos on buying, selling, renting | [Name], [City]
• Join our team 🔑 | Licensed or soon to be | [Brokerage], [City] | Apply in the link

Use "team", "broker-owner" and "licence number" only in the way your local rules and your brokerage allow, since titles and display rules vary. Put each agent's handle in highlights or on your link page so a visitor can follow the person they will work with. Recruiting posts should describe the role honestly and avoid promising income, and coaching accounts should never guarantee results.

Your name field and username

The name field is the bold line above your real estate agent bio for Instagram, and Instagram search reads it. Someone typing "real estate agent [City]" or "property consultant [Area]" is more likely to find you if those words sit in that field. That leaves the bio itself for your focus, your proof and your contact route.

Name field examples that work:

• Maya Cole | Real Estate Agent [City]
• [Name] | Buyer's Agent [Area]
• [Name] | Listing Agent
• [Team name] | Real Estate [City]
• [Name] | Property Manager [City]

If your name is cut off, shorten it until the app accepts it. For the username, keep it short, easy to say aloud and clearly yours. Say it to a friend on a call and see whether they can type it back without help.

Avoid a username that boxes you in. A handle with a street, a single neighbourhood or a brokerage name is hard to keep if you change areas or move firms. Check whether your brokerage has rules about using its name or logo in a handle, and use the same name on your website, your listing profiles and your business card so a client can find you everywhere.

Link in bio and highlights for real estate agents

The link and highlights answer the first round of questions, so you repeat less in direct messages. Visitors want to confirm you are real, check your market and take one easy step. For generating enquiries from posts as well as from the profile, the real estate Instagram post ideas that generate leads cover what to publish around the link.

What to link: one clear destination, named in your bio. A solo agent can link a page with a contact form and current listings, a team can link a page that sorts by agent, and a property manager can link a page for tenants and a page for owners. Name only the main link in the bio, even if you add others.

Highlight covers worth setting up:

• Start here: who you are, where you work and how to reach you.
• Listings: current homes, updated as they change, with sold ones moved out.
• Buying: the steps from first call to keys, in plain words.
• Selling: how you price, prepare and market a home.
• Renting: how to apply, what you need and who to contact for repairs.
• Area guide: the places you know, described by what is there and not by who lives there.
• Reviews: client words, used with their written permission.
• Contact: how to book a call and when you reply.

Pin up to three posts at the top of the grid. Good picks are a strong listing, a post that explains how you work and a short video of you in the area. Check what your account type and app version offer, since pinning and highlight options change.

Make the bio and the grid agree

A bio makes a promise, and your first nine posts either keep it or break it. A visitor who reads "buyer's agent for first-time buyers" and then sees only luxury listings will doubt the bio. A "rentals specialist" whose grid shows only sold houses has the same problem.

If your bio says "listing agent", the grid should show homes you have listed, how you prepare them and what your process looks like. If it says "relocation", show video tours, area walk-throughs and the steps for buying from far away. The realtor Instagram post ideas cover post types that turn a profile visit into an enquiry, so use them to fill the gaps your bio exposes.

Shoot in clean, even light and keep a steady look across posts. Make sure every photo and video is yours to use, and that the owner has agreed to it being shared. When you change your focus or your contact route, change the grid too. Pin posts that match the new promise and archive the ones that no longer fit.

Test and update your real estate agent bio for Instagram

A bio is a small page you can test. Open your professional account's insights and watch three numbers: profile visits, link taps and follows from your profile. If visits are high but link taps are low, the contact line is probably weak or hidden. If follows are low, your focus may not be clear from your first nine posts.

Change one thing at a time and give it two to four weeks. If you rewrite the focus, the link and the area together, you will not know which change did the work. Note the date of each change so you can match it to the numbers later. The tools you see depend on your account type and app version, so check what yours offers.

Seasonal and calendar updates for real estate agents

Property markets have a calendar, and your bio can follow it. Adjust this plan to your own city and diary.

• Spring and autumn listing periods: if sellers in your area list around certain months, add a line about starting the plan early.
• Open house weekends: mention the day only while it is true, and remove it the day the schedule changes.
• Moving season: if your market has a busy moving period, lead with your relocation or rental service.
• New licence or new brokerage: update the brokerage name straight away, and check that old posts and links point to the right company.
• Holiday weeks: say when you are away and who covers for you, and update it as soon as the dates are set.
• Quiet weeks: use the bio to point to a buyer guide or a market note, then switch back.
• Rule or form changes: if your regulator or brokerage updates what a bio may say, review yours the same week.

Put a reminder in your calendar for each switch. A bio that still says "Open house this Saturday" on a Wednesday tells visitors nobody is watching the account.

Common mistakes in a real estate agent bio for Instagram

Writing "dream home" lines and nothing else. A warm line is fine as the last one, but it says nothing about your work. Name the role, the place or the contact route first.

Listing every service. Buying, selling, renting, commercial and investing in one line mean no focus. Pick the one or two that bring in the clients you want.

Hiding how to reach you. A bio that never says how to start leaves the visitor to guess. Put one clear action where they will see it, and keep it up to date.

Ranking and sales claims you cannot prove. "Number one", "top agent", "sold [X] million" and "guaranteed" can break advertising rules and mislead people. Check your local guidance and your brokerage's policy, and claim only what you can show today.

Skipping brokerage or licence details your rules require. Many places expect certain details to appear in advertising, and a brokerage may check bios. Ask before you publish, not after a complaint.

Describing who a home or area is "for". Phrases that point to a kind of buyer or tenant can break fair housing and equal opportunity rules. Describe the property and your service, and let people decide for themselves.

Stuffing the bio with emojis. A row of houses, keys and hearts is harder to read and looks less professional. One that fits is plenty, and many strong bios have none.

FAQ

What should I put in a real estate agent bio for Instagram? Say your role, your area and how to reach you, in that order. Add your brokerage and any licence detail your rules require, and put the words people search for, such as "real estate agent [City]", near the start.

What makes a good realtor instagram bio? A good one names your focus, your place and one clear contact route, and it avoids "best" and "number one". It also works without any emoji at all, so it still reads well if the app changes how emojis show.

Should I write Realtor or real estate agent? Use "real estate agent" unless the word Realtor applies to you and your association allows it. In the UK, "estate agent" or "lettings" is the usual wording, and in India "property consultant" is common.

Do I need my brokerage name or licence number in my bio? It depends on where you work and what your brokerage requires. Check your licence rules and your brokerage's policy, and ask your managing broker or compliance contact if you are unsure.

How do I write a short instagram bio for real estate? Use two lines: your role and place, then a single action. "Real estate agent in [City] | Message to start" does the job, and the name field can add keywords.

Should I put sales numbers or awards in my bio? Only if you can prove them, the source allows you to quote them and you state the year. For most agents, a link to current listings is a safer and more convincing proof than a total.

Can I copy these real estate instagram bio ideas exactly? Use them as a starting point. Any bio here gets better once you add your own area, role and contact route, and checking it against your rules is part of making it yours.

Finding real examples of a real estate agent bio for Instagram

These bios give you a strong first draft. Seeing how agents in your own market write theirs shows what feels local and believable. To study real estate instagram bio examples from working accounts, search "real estate agent", "realtor" or "property manager" in Socialmon, open the accounts behind the posts with the most engagement, and compare how they handle focus, brokerage and contact route. Then come back, pick the bio from the list above that fits your situation, and make it yours.

A good real estate agent bio for Instagram is short, true and specific. It says what you do, where you do it and how to reach you, it follows your licence rules and your brokerage's policy, and it matches the first nine posts a visitor sees.