70 Record store Instagram post ideas with examples that sell vinyl

Your best-performing post is one you can never post again.

That is the strange thing about running a record store account. A clothing boutique can reshoot the same dress in September that it shot in March. A coffee shop can post the same latte forever. But most of what sits in your used bins is one copy, one grade, one price. Post it, and one person in your DMs takes it. The post is now an ad for something that does not exist.

Most shops have not adjusted for this. They post like a catalogue, in a business that does not have a catalogue. What they actually have is a feed of things that are about to be gone, and a small crowd of people who very much want to be the one who gets there first.

Once you see your account that way, the whole thing gets easier. You stop trying to make evergreen content out of perishable stock, and you start building two different streams: posts that make people want to be in your shop, and posts that make people move within the hour.

These record store Instagram post ideas are sorted that way, by what you want to happen next rather than by post format. If you want to see how vinyl shops are executing this right now, search "record store new arrivals reel" in Socialmon and look at what the top-performing posts do in their first three seconds.

Why record store content behaves differently from other retail

Almost every rule you have read about retail Instagram assumes you can restock. You cannot, at least not on the used side, and that changes what a post is for.

Your inventory is mostly one of one

A used copy of a record is a specific object with a specific grade at a specific price. There is no size run, no reorder, no "back in stock next week." So a new-arrivals post is not marketing. It is a live listing with a clock on it, and your regulars know it.

Shops that lean into this get very fast DM conversion on desirable stock, sometimes within minutes of posting. Shops that ignore it end up with a grid full of records they sold three weeks ago, which quietly teaches people that your posts are not worth acting on.

You sell an object people can already hear for free

Nobody buys a record because it is the only way to hear the album. They buy it because they want to own it, hold it, file it, and be the sort of person who has it. You are not selling music. You are selling the artifact, the ritual, and the taste of whoever picked it.

That is why a clean product shot of an album cover underperforms so badly. The cover is the one part of a record everyone has already seen, in an app, for free. What they have not seen is your copy of it, in your room, being pulled out of a crate by someone who knows why it matters.

Your audience knows more than the average retail customer

A collector can read a grade. They know what a hype sticker means, what a first press sounds like, and roughly what a copy goes for. That is unusual in retail, and it cuts both ways. It means credibility is earned quickly if you are precise, and destroyed permanently if you overgrade or price on hype.

The three things standing between a follower and a visit are almost always the same: is the condition described honestly, is the price fair, and is the stock actually curated or just flipped. Every trust post you make is answering one of those three.

The engagement will look quieter than it is

Collectors do not comment much. They save, they share into group chats with the two friends who will care, and they DM. Instagram data suggests people who engage with music on the platform are considerably more likely to buy physical formats than the general music audience, which is worth remembering on a post that gets eleven likes and four DMs. Judge the account on DMs, saves, and Saturday footfall, not on the comment count.

One more constraint, and it is a big one: you sell music, and you are one of the businesses least free to use it. More on that below, because it shapes how you shoot almost everything.

70 record store Instagram post ideas at a glance

Here is the full list, grouped by what you want the post to do. Take the whole category that matches your problem this month rather than picking one idea at random.

Make people feel the dig without being in the shop

• Hands flipping through a full crate, filmed from above, no cuts
• A single record pulled from the crate and turned to the light
• Slow pan across a wall of new arrivals, spines only
• Opening a fresh collection buy on the counter
• A rare find revealed slowly from inside its sleeve
• The dollar bin, filmed honestly, with three genuinely good picks called out
• Sorting and pricing a haul, sped up, with your own room audio
• A record put on the shop turntable and the needle dropping
• The shop at opening, lights on, empty, before anyone arrives

Sell the one copy you will never have again

• New arrivals with the grade and price on screen for each
• A single-copy post with a clear "first DM takes it" line
• The last copy of something you know people have been asking for
• A hold list post showing what got claimed in an hour
• A restock of a title that never lasts, announced as a heads up
• Something priced under a tenner that punches far above it
• A record you almost kept for yourself and why you let it go
• A "gone in nine minutes" follow-up on a post that sold fast
• The one shelf where everything is a single copy

Earn trust from someone who reads grades better than you expect

• A close-up of the actual surface under light, no filter
• Your grading scale explained in plain words
• An honest listing of a copy with a flaw, priced accordingly
• How you clean records before they hit the floor
• Why one copy costs more than the one next to it
• A pressing you turned down and the reason
• What you will and will not buy in a collection
• A side-by-side of a real pressing and a bootleg, with tells

Put your staff's ears in front of the algorithm

• A staff pick with the actual story of why it matters to them
• The record a staff member plays when the shop is empty
• One person's five-record starter shelf for a genre
• A staff member's worst take, defended for thirty seconds
• What each of you is listening to this week, in a carousel
• The staff pick nobody bought and why they still stand by it
• A new staff member introduced by their three desert island records
• A quick "ask us for" post naming what each person is best at
• The shop playlist, but as a list of what is actually on the shelf

Teach the things Discogs and Spotify will not

• First press versus reissue on the same title, side by side
• What the matrix numbers in the runout actually tell you
• Coloured variants explained, and which ones are worth chasing
• How to clean a charity shop record properly
• Storing records so they do not warp, filmed in the shop
• How to tell if a sleeve has been resealed
• Why some reissues sound better than the original
• What a "180g" claim does and does not mean
• Setting tracking force, demonstrated on the shop deck

Give the local scene a reason to claim you

• An in-store performance, even ninety seconds of it
• A local band's record on your shelf with a line about them
• Your shop's corner of the record fair
• A collaboration post with the coffee shop or venue nearby
• A customer's collection featured with their permission
• The regular who has been coming in since the shop opened
• A local gig listing board post, no product at all
• A listening session or after-hours event recap
• A staff member at someone else's show

Own Record Store Day and every new release Friday

• The RSD exclusives list with your honest picks flagged
• Queue culture from the morning of, filmed properly
• Your staff wishlist for RSD, posted weeks early
• The post-RSD haul recap, including what is left
• New release Friday laid out on the counter, every week
• A pre-order call for a title you know will sell out
• An anniversary reissue with why the original matters
• A seasonal genre push tied to the actual weather
• The holiday gift table, with real price points on screen

Turn a first turntable into a lifelong customer

• What to buy first if you have just been given a turntable
• Five records under a set price that will not disappoint
• The gift guide that assumes the buyer knows nothing about vinyl
• A "do not buy this suitcase player" explainer, done kindly
• Gift cards and holds framed for someone shopping for a collector
• A beginner's first ten, built as a carousel
• Answering the question people are embarrassed to ask in store
• What a starter setup actually costs, itemised

70 record store Instagram post ideas: the expanded guide

Same categories, same order, with the reasoning behind each one and the mistakes that quietly kill them. Read the section that matches whatever is broken this month.

Make people feel the dig without being in the shop

The single most underrated fact about a record store is that the shopping is the product. Nobody streams a crate. The flip, the pause, the pull, the turn to the light: that sequence is the reason people drive across town instead of clicking buy, and it films better than almost anything else in independent retail.

Which is why hands matter more than covers. A pair of hands moving through a crate from directly overhead, one continuous shot, no cuts, is close to a perfect Instagram post for a record store. It has motion, texture, rhythm, and a built-in question: what are they going to stop on?

Shoot it at counter height with the phone locked in place. Do not narrate. Let the sound of sleeves against each other carry it, and put a single line of on-screen text at the top: "everything in this crate is under fifteen." The comment section will find something to argue about on its own.

A caption that works: "Forty minutes of a Tuesday afternoon, condensed. Three of these are already on hold. The rest are in the front crate."

The mistake to avoid: cutting too fast. Vinyl content is one of the few places on Instagram where slowness reads as confidence rather than as dead air. A four-second cut every four seconds makes your shop feel like an ad. One long take makes it feel like a place. If you have watched how thrift stores build the same hunting feeling into their content, the mechanic is identical, and it works for exactly the same reason.

The needle drop deserves its own note. It is the most requested content type in this niche and the one most shops execute badly, usually by dropping the needle and then talking over it. Do not talk over it. Frame the tonearm tight, drop it, hold the shot for eight seconds, and let people hear a room instead of a file.

Sell the one copy you will never have again

Now the other half of the account: the posts that exist to move a specific object today.

The reason single-copy posts convert so hard is scarcity that is real rather than manufactured. Retail urgency is usually a lie, and shoppers have learned to ignore it. Yours is not. There genuinely is one copy of that 1979 first press with the original inner sleeve, and if someone else DMs first, it is gone. Collectors have been burned by that enough times to act quickly.

So make the terms unmistakeable. Grade and price on screen, not buried in the caption. One clear instruction: DM to claim. And then, crucially, follow through in public.

The follow-up post is the one most shops skip. When something sells in nine minutes, post that. A quick Story showing the sold sticker on the sleeve teaches your entire following that your posts have consequences. Do it three or four times and your new-arrivals reach changes character, because people start watching for them instead of scrolling past.

A caption that works: "VG+ / VG+ sleeve, small seam split bottom right, plays clean. Forty-two pounds. First DM takes it, I will edit this post when it goes."

The execution mistake: posting ten records in one carousel with no prices. It looks efficient and it kills conversion, because now every interested person has to ask a question before they can act, and most will not. One record, one grade, one price, one instruction. If you have ten, that is ten Stories, not one carousel. Shops selling genuinely one-of-a-kind vintage stock run into the same trap and solve it the same way.

Timing matters here more than in most niches. Post new arrivals when your buyers are actually holding a phone, which for most shops is early evening on a weekday, not eleven in the morning when they are at work and cannot come in anyway.

Earn trust from someone who reads grades better than you expect

Reach and urgency both fall apart if people do not believe you. And record buyers are unusually well equipped to check.

The three suspicions are consistent: overgrading, hype pricing, and stock that is flipped rather than chosen. You beat all three the same way, by showing the thing rather than describing it.

Film the actual surface. Tilt a record under a light so the scuffs show, say what grade you gave it, and say why. A shop that posts a copy with a visible mark and prices it accordingly earns more credibility in fifteen seconds than a month of clean product photography.

The counterintuitive move is posting your flaws. A "this one has a warp we could not fix, so it is in the cheap crate" post does more for trust than any five-star review, because it proves you would have told them. Serious collectors are not looking for perfect stock. They are looking for a shop that does not lie about imperfect stock.

A caption that works: "Graded this VG rather than VG+ because of the marks you can see at 0:04. It plays through with light noise in the quiet passages. Priced at eighteen instead of thirty because of it."

The mistake: explaining your grading scale once, in a highlight, and never again. New followers do not go looking. Re-post the scale every couple of months, and reference it casually in listings so it stays visible.

One more trust piece worth building: what you refuse. A short post on a pressing you turned down, or a collection you declined to buy, tells people your shelves are the result of decisions. That is the entire difference between a curated shop and a bin of what someone could get cheap.

Put your staff's ears in front of the algorithm

Trust in the stock gets people to consider you. Trust in a person gets them to come in on a Saturday with no particular plan.

Staff picks are the most valuable record store content there is, and almost every shop wastes them. The wasted version is a photo of a sleeve with "Dave's pick this week" written under it. That is a label, not a pick. Nobody has any idea why Dave chose it, which means nobody has any reason to trust Dave, which means the whole point has been missed.

The version that works is thirty seconds of Dave holding the record and telling you the actual reason. Not a review. A reason. "I put this on when I close up alone on a Sunday and I have never got tired of the second side." That is the thing streaming cannot do, and it is the thing you are actually selling.

Give each staff member a lane. One person is the one to ask about jazz reissues, another knows the local scene, another is unbeatable on eighties electronic. Say that out loud in a post. It gives a nervous first-time visitor a specific person to walk up to, which removes the biggest reason people browse for twenty minutes and leave with nothing.

To see how other shops are framing this, search "record store staff picks" in Socialmon and watch the difference between the picks that open on a face talking and the ones that open on a sleeve. The gap in performance is usually obvious within the first few results.

A caption that works: "Sam has recommended this to eleven people this month and nine of them came back for the follow-up. Ask her about the label if you are in this week."

The mistake: only ever picking the cool answer. A staff member defending something unfashionable, honestly, outperforms a safe canonical pick almost every time, because it reads as a real opinion rather than a marketing decision.

Teach the things Discogs and Spotify will not

Staff personality earns attention. Teaching earns saves, and saves are how a record store account grows quietly without ever going viral.

There is a genuine gap here. Plenty of accounts post about records. Very few explain pressing variants, runout matrix numbers, or how to actually clean a charity shop find, with the authority of someone who handles hundreds of copies a week. You have that authority sitting behind the counter and mostly you are not using it.

Start with the questions people are too embarrassed to ask in person. How do I know if this is a first press. Is coloured vinyl worse. Why does this reissue cost more than the original. Should I be worried about a slight warp. Each of those is a carousel or a sixty-second Reel, and each will collect saves for years, because the person who needs it has not bought their turntable yet.

Filming a cleaning demo on your actual shop machine is one of the strongest posts a record store can make. It is useful, it is visibly expert, and it quietly explains why your used stock costs more than the same title in a car boot sale.

A caption that works: "The runout groove tells you more than the label does. Here is what to look for on this pressing, and what the letters after the catalogue number actually mean."

The timing note: education content has no news hook, which makes it the ideal thing to batch. Film four of these in one quiet Monday morning, post one a week, and you have removed the hardest posting decision from the next month. It also ages well, which almost nothing else in this niche does.

Give the local scene a reason to claim you

Education makes you useful to collectors anywhere. The next category makes you necessary to collectors in your postcode, which is where the money actually is.

A record store is rarely just a shop. It is a noticeboard, a meeting point, and often the most reliable source of information about what is happening locally. Posting like that, rather than like a retailer, is what turns followers into regulars.

Stock a local band's record and post about the band rather than the record. Film ninety seconds of an in-store performance. Put up the week's gig listings with no product in the frame at all. Every one of those posts says the same thing: this shop is part of the scene, not a business that happens to sell things the scene likes.

Collaborations are underused and cost nothing. The coffee shop two doors down and the venue around the corner share your audience almost exactly. A joint post, a listening session, a record spinning in their window, all of it puts you in front of people who are already the right kind of person. Coffee shops build the same local ritual audience you do, and music venues are chasing the exact same people on the same nights.

A caption that works: "Four gigs worth leaving the house for this week. Two of these bands have records on the counter. No, this is not an ad for us, we just like them."

The mistake: posting a customer or their collection without asking properly. Ask, get a yes in writing where you can, and never post the details of a valuable private collection alongside anything that identifies where it lives. That is not caution for its own sake, it is basic care for a customer who trusted you.

Own Record Store Day and every new release Friday

Local relevance runs all year. Two things on the calendar concentrate it, and most shops start posting about both far too late.

Record Store Day, 18 April in 2026, is the single biggest day in this business and the content opportunity is enormous. The mistake is treating it as a one-day event. The demand is built in the four weeks before it, in the exclusives list, the staff wishlists, the "here is what we are actually getting and what we are not" honesty post, and the queue culture on the morning itself.

Post the exclusives list with your genuine picks flagged and your genuine scepticism flagged too. Telling people which three of the forty releases are actually worth queueing for is more valuable than promoting all forty, and it is the kind of thing people screenshot and send to a friend.

The post-event recap is the one people forget. On the Sunday, post what is left. Half your audience could not get there and assumes everything is gone. A short list of what survived turns a dead Sunday into a decent one.

New release Friday is the smaller, more reliable version of the same thing. Same layout, same counter, same time every week. It becomes a ritual people check for, which is the closest thing to guaranteed reach a record store account has.

A caption that works: "Ten of this year's RSD list we would genuinely queue for, and four we would not. Full list and our allocation in the comments. If you want one held, DM before Thursday."

The seasonal thread underneath all of it: November and December are gift months, when most of your buyers are not collectors at all. Price points on screen, gift guides that assume zero knowledge, and gift cards framed for someone who is terrified of buying the wrong thing. That is a different audience from the rest of the year and it deserves different posts.

Turn a first turntable into a lifelong customer

Which leads to the last category, and the one with the longest payoff.

Every December a lot of people are given a turntable. In January they walk into a record store for the first time, know nothing, feel slightly stupid, and either become a customer for a decade or never come back. Almost nothing on Instagram is aimed at them, because shops are busy talking to collectors who already know everything.

Make the beginner content genuinely kind. What to buy first. Five records under a set price that will not disappoint. What a starter setup actually costs, itemised honestly, including the bit about how the cheap all-in-one suitcase player will damage records over time. Say that gently and without contempt, because the person watching probably owns one and was given it as a present.

The permission angle is the whole trick. A beginner's real fear is not buying the wrong record, it is walking in and being judged. A post that says "come in and ask us anything, including the questions you think are obvious" does more for footfall than any discount. Music schools face the same beginner anxiety and solve it with the same warmth.

A caption that works: "Got a turntable for Christmas and no idea where to start? Here are ten records under twenty that are impossible to regret. Come in and we will play you any of them first."

The timing note: this content peaks in the two weeks after Christmas and again in September, and it is worth pinning one beginner carousel to the top of your profile permanently. It is the post that converts the follower who has been lurking for eight months without ever feeling qualified to visit.

What never to post as a record store

Some of this is taste. Some of it is genuinely legal, and this niche has a constraint almost no other retailer has.

You sell music and you are barely allowed to use it

Commercial accounts cannot freely use popular copyrighted recordings in Reels and Stories. Instagram's music library is licensed differently for business profiles than for personal ones, and the tracks available to you are narrower than the ones you can hear on your friend's account. Crediting the artist is not a licence. Using only a few seconds is not a licence.

The practical answer is better than the workaround sounds. Use your own room audio. The needle drop recorded on your shop deck, the sound of sleeves in a crate, the hum of a Saturday afternoon. It is legally safer and it is more distinctive, because nobody else's shop sounds like yours. Check the commercial terms on anything you pull from the library, and lean on original audio the rest of the time.

Never touch bootlegs, and never overstate a grade

Selling or promoting unauthorised pressings destroys your standing with the exact collectors whose word of mouth you depend on. So does overgrading. A returned record costs you one sale. A reputation for optimistic grading costs you the customer and everyone they talk to.

Do not celebrate flipping

Content that glorifies scalping, speculative buying, or the resale value of an RSD exclusive reads badly to your core audience. They are not investors. They are people who want fair access to records they love, and a shop that talks like a stock market is a shop they stop trusting.

Keep customers and collections private

No identifiable customer, no valuable private collection, no address, no location detail, without a clear and specific yes. Ask every time, even with regulars.

Stop before you become interchangeable

Constant discounting, relentless hard-sell posts, and generic streaming-versus-vinyl rants all do the same damage. They make you sound like a vinyl section in a supermarket rather than a shop with a point of view. Short-term engagement, long-term erosion.

Which record store posts drive reach, saves, and DM sales

Different categories are doing completely different jobs, and judging them all on likes will make you kill the ones that are working.

Reach comes from hands, motion, and sound

Most record store Reels ideas belong in this bucket, and they are the only part of your account judged purely on discovery. Crate-dig footage, needle drops, rare-find reveals, and collection unboxings are your discovery engine. They travel because they are satisfying to watch even for people who do not buy records, and Reels carry them furthest. Judge these on reach, profile visits, and new follows, never on sales.

One caveat specific to this niche: a lot of that reach will be collectors hundreds of miles away who will never visit. That is not a failure, they are the audience for your mail order and your reputation. But it means you should also be tagging your location consistently and building at least some content that is unmistakably about your town, so the local half of your audience keeps growing too.

Saves and private shares come from teaching and from lists

Pressing explainers, cleaning guides, beginner starter lists, and RSD exclusive rundowns get saved and sent into group chats far more than they get commented on. Collectors are a quiet audience. They send things to the two friends who will care instead of performing in public.

Treat a high save count as a demand signal. If your first-press-versus-reissue carousel is your most-saved post of the quarter, that is your audience telling you exactly what to make next and exactly what to stock more of.

DM sales and walk-ins come from single copies with a deadline

Conversion in this business is fast and private. Graded single-copy listings, hold posts, pre-order calls, and "first DM takes it" arrivals are what actually move money, usually within the hour, usually with no public engagement at all.

Operator analyses in this niche claim curation and artifact-led content can outperform straight promotional posts by something in the range of seven to eleven times on visits and conversions. Treat that as directional rather than gospel, because it comes from consulting sources rather than large independent studies, and reliable record-store-specific benchmarks are thin. The direction it points, though, matches what shop owners consistently report: staff voice and real objects sell, price lists do not.

The useful way to read your own numbers is to stop looking at a single average. Look at reach on your dig content, saves on your teaching content, and DMs on your arrivals content. Three categories, three scoreboards. A month where reach fell but DMs doubled was a good month. Shops chasing local walk-ins across every kind of independent retail run into the same measurement trap.

Your record store bio for Instagram, and four you can copy

All of that work sends people to your profile, where they spend about three seconds deciding whether you are a shop worth visiting. A record store bio for Instagram has one job above all others: make it instantly clear where you are and what kind of stock you carry.

The three-line structure that works

Line one is what you are plus where you are, using the words a buyer would actually type. "Record store" and your city or neighbourhood beat anything clever. Put that in your name field as well as your bio, because the name field is searchable and your handle usually is not.

Line two is the credibility line. What makes your stock different: used and rare, jazz and soul specialists, new pressings and local artists, open since 1994. One specific detail beats three vague ones.

Line three is the instruction. Not "link in bio" on its own, but the actual thing you want: DM to hold, new arrivals daily in Stories, open seven days.

Keep the whole thing inside roughly 150 characters of visible text so nothing hides behind a "more" tap.

Four record store bios to adapt

The used and rare specialist

Independent record store in [City]

Used, rare and first pressings | honest grading, no hype prices

DM to hold anything you see | open Tue to Sun

‍

The new releases and local scene shop

[City] record store since [year]

New releases every Friday | local artists on the front wall

In-store sessions monthly | gig listings in Stories

‍

The genre specialist

Jazz, soul and funk on vinyl | [City]

Deep catalogue, graded properly, priced fairly

New arrivals in Stories daily | DM to hold

‍

The beginner-friendly shop

Record store in [City] | everyone welcome, no gatekeeping

Starter setups, gift cards, and records from five pounds

Ask us anything | listening deck always on

‍

Each one leads with the searchable noun, then earns trust, then tells the reader what to do. Swap the middle line first when you test, because that is the line doing the persuading.

A posting rhythm a small shop can actually keep

None of this survives contact with a Saturday unless the workload is realistic. Three or four Reels a week and two or three Stories a day is the pattern that operator-focused guidance in this niche keeps landing on, and it is achievable if you stop treating every post as a production.

Most record store content ideas fall into one of two buckets: things with a clock on them and things without. Sorting your week that way is most of the job.

Batch the things that do not expire

Education, staff picks, and beginner content have no clock on them. Film four staff picks in twenty minutes on a quiet morning, shoot two cleaning or pressing explainers in the same session, and you have four weeks of scheduled content that needed one hour of anyone's attention.

Shoot the perishable stuff as it happens

Arrivals, holds, rare finds, and the dollar bin cannot be batched, and should not be. Keep the phone on the counter, film the collection buy as you open it, and post it that evening. Ten seconds of unedited footage posted today beats a polished version posted next week, because next week the record is gone.

Record store Instagram story ideas that do the daily work

Stories carry the urgency in this business, and they are where most of your DM sales will start.

• Today's arrivals, one record per Story, with grade and price
• A poll asking which of two records should go on the deck next
• A countdown sticker for a pre-order deadline or an RSD morning
• What is spinning right now, filmed from the counter
• A quick "still available" round-up of what did not sell from yesterday
• The queue, the empty shop, the closing shift, the ordinary hours

Your record store captions do less work in Stories than in the feed, so keep them to a single line and let the sticker carry the ask. Save the useful ones into highlights: grading, how to hold, what we buy, gift ideas, and events. New followers use highlights as the FAQ you never have to write.

Record store Instagram post ideas, posts, and examples worth studying

Ideas are the easy half. The harder half is seeing what a good version actually looks like in practice, because the gap between a staff pick that works and one that does not is almost entirely in execution: where the camera starts, how long the first shot holds, whether a face appears in the first second.

That is difficult to learn from a list and easy to learn from twenty real examples side by side. When you want to see record store Instagram post ideas and posts as real examples rather than descriptions, search "vinyl new arrivals" or "record store crate dig" in Socialmon and sort by engagement. Look at three specific things: what happens in the first three seconds, whether the caption gives a clear next step, and whether the audio is the shop's own or from the library. Those three choices explain most of the difference between shops with the same stock and very different results.

It is also the fastest way to sanity-check your own record store marketing before you commit a month to it, and the quickest way to see what record store social media actually looks like when it is working rather than when it is being described. If an angle you were planning is already everywhere in your genre, you will see that in a couple of minutes rather than in a quarter of flat numbers.

Between the seventy ideas above, the bio structure, and the posting rhythm, you have enough to fill the next three months without repeating yourself. The record store Instagram post ideas and captions that will do the most for you are the ones nobody else can make: your hands, your crates, your staff, your town.

Start with one crate-dig Reel and one properly graded single-copy listing this week. Those two posts test both halves of the account, the reach half and the money half, and whichever one performs tells you where to put next week's effort.

When you want to stop guessing, search "record store" or "vinyl staff picks" in Socialmon and see which posts are actually pulling engagement in your genre right now.